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How Co-Citation Affects Your Search Engine Rankings?
Author: Manish Shrivastava
Co-citation is an important search engine ranking factor that
few experts understand. In fact, the effect is often overlooked
by a search engine
marketing expert. But, what is co-citation and how can it
influence your search engine rankings? The best way to explain
this concept is through an example: Suppose web sites A, B, and
C all link to sites P, Q, and R. Even though sites P, Q, and R
do not link to each other, most search engines think that they
are related to each other because A, B and C all link to them.
If P and Q are linked by many other sites, they have a very
strong relationship, and hence they are said to be related
through co-citation. How Co-Citation effect Search Engine
Rankings? Co-Citation can affect search engine rankings in a
positive and negative way. For example, you have website selling
laptops. If you get listed on a site that also links to Viagra
sites or gambling sites then search engines may presume that
your site is related to gambling or prescription medicines. This
means that your site will struggle to get high rankings for
search terms related to laptops. It is very important to get
good co-citations. The only way is to back link to sites that
are related to your site. If your web site is listed in the
laptop category of a genuine link directory, this means that
search engines will think that your site is related to laptops.
Thus, your site can get higher rankings for search terms about
laptops. Focus on Your Link Campaigns: Most search engine
marketing consulting experts will suggest you to focus on good
link campaigns. Exchanging links with other sites ensure that
your link is on a page that lists related links. Most
SEM consulting experts suggest that acquiring a link from a
directory page can be a great way to get good co-citation. This
is because the other links on that page are all related to
laptops .
About the author:
I am the webmaster at www.synapseinteractive.
com . Synapse Interactive is a
search engine marketing consulting company in India.
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