Site Age and Page Age: Core Factors that Determine Your Search Engine Rankings


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Site Age and Page Age: Core Factors that Determine Your Search Engine Rankings

Author: Manish Shrivastava

There are various factors that determine a website s position in search engines. Factors such as domain age, page age and user account age are taken into account very seriously by many search engines and social networks. While search engine optimization companies focus more on link building, site structure and other elements, it is also very important to determine and monitor these factors. Search engines give much more importance to site age for their ranking algorithms. A well-established web site is looked upon by search engines as more genuine and reliable site. For example, in the world of business, a well established business enterprise is more reliable than a newly launched business because it has been around for quite a long time. In the same way, the age of the site is revered as more trustworthy among social networks and search engines than a new site. Search engines also take the user account age and the web page age into account while determining the age of the website. Other factors including the length of time a site has been in promotion, the last time a page was updated and how long a domain has been registered are also taken into account. This is mainly done to minimize search engine spam. Search engines like Google employ different ways to curtail such spams. These methods are used especially for new sites. One of the key methods used by Google is the Sandbox effect . Google uses this method to test whether new sites are serious about their stay in the SERPs or just for spam. It puts them into a sandbox for 3-4 months and then grants them access into the stabled web category. Whether it is a rich SEO website or a newbie, page and site age are two important factors in determining the page rank. An ideal SEO company India uses sophisticated tools to check the age of your competitor s domain and help your site get that slight edge in search engine rankings.

About the author: I am the webmaster at www.synapseinteractive. com . Synapse Interactive is a SEO website company in India.